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5 Social Media Tips for Women Leaders

By Amanda Munsch

Amanda Munsch I will get right to the point, there aren't enough women in leadership roles within the corporate world.

Although research from The Global Leadership Forecast by DDI and The Conference Board found that companies with more women leaders perform better financially, it hasn't changed the fact that women are far underrepresented in leadership positions. The higher up you look within most organizations, the lower the proportion of women leaders you will find.

Global Leadership Forecast Gender Report

Luckily for me, I have the extreme fortune of working for a company that is passionate about advancing women in leadership. Working for a company with 53 percent female leaders including a female CEO, I am one of the lucky few that has access to great mentors, development opportunities, and internal trainings specific to women and the barriers we still face. From my time working at DDI, I have learned what might be the greatest barrier of all: our own confidence! For women who strive to reach their full leadership potential, DDI's CEO Tacy Byham encourages women to declare themselves and their leadership brand. Her wisdom has not only empowered me in my career, it has changed my life. Advancing women in leadership is a cause I truly believe in, so I hope these social media tips will help you take hold of your own personal brand and in some way pay it forward.

Tip #1 - Audit your online presence

Have you ever taken the time to Google yourself? If so, did you like what you saw? The first thing I recommend to anyone who is concerned with their personal brand is to learn what others can learn about you by searching for you online. From there you can remove old accounts, delete blogs, etc. and make sure the content you want people to see is what comes up highest in search results.

Auditing your online presence also includes taking a look at all of your social media accounts, both current and old accounts that you abandoned and have long since forgotten. Remember that old Myspace account from over a decade ago that is still out there lurking with photos from your college days or the Tumblr you confessed your awkward moments to for the world to see? Delete those accounts. Even your Facebook account is likely to contain photos or information you would rather the world not see. Remove it all. As for LinkedIn, think of it as an online resume. If your account lists positions that are no longer relevant or would somehow do more harm than good, remove them too.

Tip #2 - Define your objectives & boil down your brand

What are you really after? Whether it is sales for your business, speaking opportunities, or even a new job, pick social platforms to focus on based on your objectives. For example you might focus on Twitter if you are a thought leader promoting blogs and web articles, while a B2B sales person might focus on maintaining a strong LinkedIn presence. Start by focusing on one or two social networks and build a strong presence there before expanding or you will dilute your own brand by becoming a jack of all trades, master of none.

Once you have your objectives figured out, boil your brand down to a few key elements and then stay central to those themes in the majority of what you share on social media. The more you stay central to those themes and share valuable insight, the more you will start to be recognized as an expert in that space.

Tip #3 - Clearly demonstrate your passions

When someone finds there way to your social media profile, they should quickly be able to learn what you are passionate about. Optimize your profiles using keywords specific to your industry and function and then use these keywords in your social media posts as well. This will make you more discoverable in searches, help you reach the right people, and build a relevant audience.

Next, maintain consistency of your brand across all your social media platforms. Use the same type of language, the same or similar keywords, and focus on those same key elements of your brand. Also, use the same profile photo in as many places as possible to be more memorable (for example use the same author photo on blogs, on your website, in your LinkedIn photo, your Twitter photo, etc.).

Tip #4 - Be authentic & engaging

Interaction skills do not come easy to everyone so this tip is going to be natural to some, and be nearly impossible to others. To get you started, focus on these three social media interaction skills to engage your audience:


Join groups, communities, etc. and find out what your target audience cares about, what discussions they are having, and how you might add value to the discussion.


Share your *well thought out* opinions and reactions to real situations and the discussions taking place. Always offer more value than what you expect from your audience in return and don’t just sell to people.

Be Consistent!

Post regularly, or at the very least consistently, and always respond to questions and comments. Just like you wouldn't let your e-mails go unanswered, there is nothing worse for establishing trust with your audience than having social media accounts but not monitoring them.

Tip #5 - Put yourself out there

Be bold when writing your social media profiles! Use strong, confident language that expresses your expertise and really establishes what you bring to the table.

Next, put links to your social profiles in your e-mail signature, on your business cards, and wherever else you can think of! This will help you begin to build your network, which is crucial to your personal brand. Don't stop there though, you will need to connect with people who can help you build your brand even more. Think of colleagues, fellow alumni, friends, professors, former or current clients, and any others who might be able to open doors for you.

Once you have begun to build your network, make sure to partner with people and use your connections to your advantage! Don’t be shy about asking for help to launch your new book or to share your new blog, to get an "in" with a potential client or job opportunity, or to get access to your connection's connections. Then, return the favor to your connections by offering the same when they ask for your help. You will build long-lasting partners that will help build your brand for years to come.

Now, go declare yourself and start building your brand!

Declare Yourself: Your Leadership Brand is one of the sessions in DDI's Women in Leadership program. Learn more about how women can ignite impact in the workplace.

Amanda Munsch is DDI's Social Strategist. For more social media tips, follow her on Twitter, @AmandaMunsch.

Posted: 26 Aug, 2016,
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