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The Number That Means Everything for Leaders 

by David Tessmann-Keys

Leadership 480: The Number That Means Everything for LeadersFor leaders today, everything, it would seem, changes constantly. But there is one constant: the constant demands on leaders’ time. Indeed, time is the one variable leaders can’t control. 

We at DDI have been thinking a lot about the dynamic that exists between leaders and time. And we’ve come to understand it revolves around one powerful number. 

That number is 480. 

To understand why this is, I encourage you to watch this video featuring John Verdone, one of DDI’s leadership experts, who recently gave an excellent speech at a conference on how our work lives are driven by the number 480 without us realizing it.  

He also introduces a powerful new approach to leadership that’s built on that number, Leadership 480SM. 


Beginning today, you’re going to hear a lot more from DDI about Leadership 480SM and the ways we help leaders make the most of their 480 minutes, days, and months. 

I invite you to take a bit of your time—just a few of the precious 480 minutes you have in your day—to learn more about Leadership 480SM. 

For leaders today, everything, it would seem, changes constantly.

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Learn more about how DDI helps leaders make every moment of leadership count.

David Tessmann-Keys is president of DDI.

Posted: 01 May, 2019,
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